Spindogs
Working with a fast-growing digital agency to redefine its strategy and build the foundations for long-term success
Challenge
After 17 years of success Spindogs needed to reflect, explore and set their strategic direction for their next phase of growth
Outcome
A clear strategy based around key markets and service offers, and a transformed operating model designed to deliver lasting success
After 17 years of growth and success, Spindogs was at a crossroads. Coming out of the Covid-19 pandemic customer needs were changing, whilst the wide range of capability and sector experience the company possessed provided many opportunities.
The rapid growth experienced by the company also leads to challenges - not only in choosing where to focus their talents and resources but also in ensuring that the operating model is robust enough to deliver high-quality outcomes for their clients whilst the company continues to grow.
Over an initial three-month period I worked closely with the leadership team to explore Spindogs’ strategic options, clarify those best suited to their aims, and design the roadmap to deliver. Subsequently, I continued to support the team drive the necessary change through the business, and embed new management tools and governance frameworks across the organisation to provide insight and help them deliver sustainable success.
“Working with Matt over the last 14 months has been deeply insightful. At times, when running a business, it can be difficult to gain clarity how we get to where we want to go. You may have a goal in mind but it can be easy to lose focus in the day to day and not stay on track with key achievements.
Over the last 14 months, Matt has facilitated us with gaining clarity on how we reach our goal, by giving us tools and a structured plan on how to get there whilst managing the day to day. Let’s face it, you cannot stop the day-to-day and only focus on the long term goal - that is not realistic. These tools, structure and planning methods having given us a system in order to manage our goal closel, have visibility on the successes and challenges along the way and a reality check when needed.
Having someone who is supportive of the business’ success, who can challenge you strongly when needed, who will hold you account and review and adapt in the moment with you is ideal.
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