Strategy in 100 words

intent

1. Know why

2. Think big

3. Measurability matters

explore

4. Be curious

5. Context first

6. Do your homework

7. Get different perspectives

8. Collate insight

diagnose

9. Synthesise

10. Choose

11. Set your own rules

12. Ruthless honesty

design

14. Think like a challenger

15. Fight complexity

16. Build coherence

17. Do less, but better

18. Constraints as levers

19. Collaborate

20. Build-in resilience

21. Test and learn

deliver

22. Put people first

23. Culture makes strategy work

24. Alignment is everything

25. Practice over performance

26. Small is beautiful

27. Champion your cause

28. Overcommunicate

29. Build systems

30. Challenge and support

measure

31. Set a rhythm

32. Be accountable

33. Commit and aspire

34. Default to open

refresh

35. Stay curious

36. Embrace change

37. Don't be precious

38. Stay agile